“Amy just gets it. Not only does she understand our brand voice, but she understands our readers, our community, and the magic we’re trying to create every day.”
The Last Chapter Bookshop
The Last Chapter Book Shop is a vibrant, community driven independent romance only bookstore located in Chicago. Harenberg Creative Media helped Last Chapter Bookshop build a Community of Book Lovers Online.
Building brand loyalty, and engaged communities
⭐ Scaled Instagram: 25.6K to 33.2K+ followers
⭐ 4X LinkedIn visibility and engagement
⭐ Grew TikTok to 10K+ followers
Increased brand loyalty
Positioned as Leading Voice
Strengthened engagement
The Last Chapter Book Shop
Scaling a Chicago-Based Bookstore on Social Media
In this role, I’ve produced hundreds of pieces of content across Instagram, TikTok, Threads, and LinkedIn, including carousel posts, Reels, and short-form video while strategically growing our audience and engagement.
In just ONE Month
1,337,355
VIEWS
19.5
%
INCREASE IN ORGANIC TRAFFIC
The Results
What was delivered
I helped scale the Instagram account from 25.6K to over 33.2K followers, quadrupled LinkedIn visibility and engagement, and grew our TikTok to 10K+ followers, unlocking monetization opportunities on the platform.
Beyond content creation, I built and managed a brand ambassador program with 12 Chicago-based book creators, guiding them through social media strategy, hosting regular check-ins, and ensuring their content aligned with and amplified our brand presence. Overall, my work has focused on strengthening community engagement, increasing brand loyalty, and positioning The Last Chapter Bookshop as a leading voice in the book space online.
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