During my time in Kendra Scott’s Creative Services department, I collaborated closely with content creators and social media managers to strategize, concept, shoot, and edit Instagram Reels and TikToks. I also managed and organized Pinterest content, ensuring consistent and engaging pin distribution. As an active contributor in campaign planning, I played a key role in brainstorming and executing innovative ways to promote product launches across social platforms.

I used Adobe Lightroom and Adobe Photoshop Fix during photo editing to make sure lighting, saturation, and color correction were exactly where they needed to be before posting. I utilized scheduling softwares such as Dash Hudson and Sprout Social. I contributed as both a hand and neck model for UGC, while also serving as a content creator on the team.

As a social media strategist, I not only develop content strategies but also step behind the camera to bring them to life. I enjoy creating content that aligns with a clear strategy, knowing the lasting impact it can have on engagement and overall social performance.